Digital experience
Insurance Bureau of Canada – Website Redesign
A requirements and information-architecture engagement for a modernized public website and member extranet.
- Role
- Facilitation, business analysis, and information architecture
- Year
- 2013
Executive summary
The Insurance Bureau of Canada was modernizing its public website and member extranet. The early work focused on aligning a complex set of stakeholder needs into a clear information and delivery model.
My role
I planned and facilitated joint application design sessions across stakeholder levels, translated business needs into technical requirements, and developed the information architecture and taxonomy.
Approach
- Defined the needs of both public and member-facing experiences.
- Planned for localized and region-specific content.
- Established content-publishing workflow requirements.
- Created a structured foundation for the member extranet.
Outcome
The engagement gave delivery teams a clearer set of requirements and a more coherent information model for the website and member experience.