Direct Energy – Corporate Website

Direct Energy Website

Features included

Region based website featuring both region specific content as well as content shared across regions

Navigation specific to each region

Homepage call-to-action slider for each region

Shared ‘Learning Center’ content across regions with articles specific to the commodities available in the selected region

Automatic region detection based on client’s IP

Location picker

Language picker

Localization feature activated for regions that require multi-language support

Dynamic contact us page that automatically routes customer messages to the correct department

Support for easy maintenance of pricing changes for each region as well as handling for promo code support

Project Responsibilities

Created storyboards for website useability

Facilitated all requirement sessions with the stakeholders

Gathered requirements for website features

Defined an authoring process to support content updates on the website

Consolidated requirements into a requirements document used by developers to build the website

Wrote the style guide used for all web elements, based off of the print brand guidelines

November 25, 2012

Direct Energy is one of the largest retail providers of electricity and natural gas in North America. They also provide home services for the home consumer. In Texas, Direct Energy also operates two sister brands WTU Retail Energy and CPL Retail Energy.

Direct Energy spent millions of dollars a year managing the content on their corporate website and looked to Navantis to help them upgrade their website. This project was a complete refresh of the brand and underlying system. The new website was built in SharePoint 2010 and was built to support the many regions Direct Energy operated in as well as supporting their complex pricing models. The content being consumed by the customer was targeted to the region the customer was coming from (eg, price, commodities available and home services available as well as regulatory requirements).

The current website is available at www.directenergy.com.

Branding

Business Analysis

Business Process Automation

HTML/CSS

SharePoint 2010